When Saratoga Water met 3:52 AM
We check in on 2025's No. 1 viral brand sensation, starring a familiar blue bottle.
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It’s the bottle that keeps on giving.
Even though Saratoga Water is no longer owned by Saratogians, its iconic blue bottle is still marketing our fine city to people all over the world.
Take fitness influencer Ashton Hall, he of the 3:52 AM wake-up time (hence the shirt-less start to every video), rock-hard abs, enormous biceps — and viral Saratoga Water videos…
…that garnered more than one billion views in 30 days.
The key to his success (besides the obvious) seems to be Hall’s unique sound (click on any of the embedded videos and flip the sound on in the bottom right corner of the image). Think complete silence (no music!) broken only by the precise chopping of a banana, deeply satisfying crushing of glass, refreshing splash of water…
Yup, Saratoga Water.
In addition to the hypnotic sounds, the aspirational vids give affluent vibes: Splash your face with bottled spring water and you, too, could live in an immaculate apartment with an assistant to help dress you.
Hall’s videos went viral back in March, but their legacy lives on. They are so mesmerizing that they’re now — three months later — being sampled across the internet. Both his sound and his image are being memed and used as soundtrack by far-flung fans who might ordinarily lip-sync to Taylor Swift or a Real Housewife quote instead.
This week alone, one fan posted his hand in the fridge “getting caught” by Hall as he tried to grab a bottle of Saratoga Water; a follower ranked Hall’s top five moments (as a blue bottle hangs out in the background), and another guy posted himself drinking his Saratoga Water with the words “sponsor me” flashing across it. And that’s just for starters.
The media elite are fans as well. On the June 3 episode of the podcast Scamfluencers, the host sat down with author Bridget Read to talk about her new book, Little Bosses Everywhere, about MLMs. She talked of the early multi-level marketers, who were Calvinists — and then name-checked Hall and his videos. “Those [Calvinist] guys truly believed that getting money is to get to heaven,” she said. “Nowadays it’s really all about wellness and getting money, getting your [next material item] as a way to be healthy and healthful.
“I see a through line from the early MLMers all the way to that guy Ashton dipping his face in the Saratoga Water.”
Even though the blue bottles are no longer manufactured off Geyser Road or owned by Saratoga Beverage Group, its former CEO did come up with the now-legendary cobalt design: yes, Saratoga’s own Robin Malatino, of Sugar Plus Farm.
SBG was acquired by BlueTriton Brands in 2021, allowing the iconic water brand to expand worldwide, allowing the blue statement bottles to market Saratoga — and its spa history — to new fans around the world.
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